Bryce AK Jenkins
The Quest to be Better
This is not a biography. I’m not even 40 yet. Rather, it is a record of a life rebuilt from the ground up — from near-bankruptcy, drug abuse, and rock bottom, to significant wealth, three children, multiple businesses, three published books, ultramarathons, and two heavy metal albums. Every milestone below is real. None of it was inevitable. All of it was hard.
Quit Law School.
Became a Mortgage Broker.
In my third year of law school, I had the genius plan to start two businesses with no capital, no clients, no experience, and no clue. Funded start-up costs — and a spiralling drug habit — on credit cards with 29.99% interest rates. I looked like I was doing okay. I was not.
The Wreckage
Near-bankrupt. Benders out of control. Hungry. Nearly homeless. The business was failing, the debts were mounting, and the man in the mirror was someone I was beginning to hate.
Everything
is My Fault
That admission changed everything. Not a dramatic intervention. Just a quiet, devastating moment of self-honesty that most people never allow themselves. When I finally took responsibility for my life situation, I finally regained control.
No More Drugs.
No More Insolvency. No More Victimhood.
Time to stop seeking refuge in chemicals. Time to stop seeking comfort in mediocrity. Time to live far beneath my means. Time to grow up.
Clean. Solvent.
In Love.
Traded the bong for a barbell. Deployed The Rule of 4. Worked like crazy. In a secret relationship with the woman who would become my wife. (It turned out not to be a very well-kept secret).
All Bad Debts
Paid Off
Every cent of bad debt, with penalty fees and penalty interest — 100% cleared. The first of many investment properties. The foundation was set.
First Business
Acquisition
The first of many business acquisitions. Rapid growth in the financial planning business. The adviser who once had no clients, no capital and no clue was now buying entire practices. The trajectory had changed completely.
Multi Seven Figures.
First Real Holiday.
Significant wealth milestone achieved by age 27. And for the first time in my adult life, a proper holiday. Not a reward. Proof that the system worked, the discipline held, and the man who nearly had nothing now had more than enough.
First Marathon.
Became a Father.
Inspired by my 67-year-old personal trainer’s ultramarathon finishes, I went from dabbling in 7–10km jogs to finishing my first marathon. It wasn’t fast. It wasn’t pretty. But I got it done. And then I became a father — two new identities in one year, both chosen, both earned, both permanent.
Rapid Growth
Nothing screams “achieve more” like holding your first baby boy in your arms and wanting to set the best possible example. No more coasting. Time to get after it. Business and investment growth accelerating on all fronts. The compounding effect of years of discipline from The Rule of 4 was now impossible to ignore.
Another Baby Boy.
Eight Figures. Let’s Go!
A second son. More marathons. An eight-figure net wealth. The man who was nearly homeless a decade earlier had crossed a threshold 99.999% of people never reach — and I did it “while” building a family, not “instead of”.
Let’s Take This Show
on the Road
More marathons. More business and investment growth. And a new identity: seminar speaker. The story that had been lived in private was now being told in public — and people began to listen.
30 Heavy Metal Demos.
First Ultra. Lawfare.
Recorded 30 demos for a first solo heavy metal album. Ran his first ultramarathon. While the world locked down, I defiantly created and pushed myself further than ever. And that’s when the lawsuits began.
A Third Child.
A Daughter.
A third child — a girl. The family was complete. 3 out of 3 blonde-haired, blue-eyed beauties. The life that had been rebuilt from nothing was now full in every dimension that actually matters. Government lockdowns were taking their toll. I stuck my head out and got caught in the crosshairs. The bloodsport litigation was brutal. My wife and kids gave me the strength to endure.
“Destination: Sanchez”
The title of my first heavy metal album. BM Sanchez is my stage name — a dramatis persona. The album was the top 10 songs selected from the 30 demos painstakingly recorded in our spare room. A lifelong passion, finally made real. The financial adviser who ran ultramarathons had now also released a heavy metal record. What else is possible?
11 Unpopular Reasons
I self-published my first book “11 Unpopular Reasons Why I’m Rich And You’re Not”. The book that started an uncomfortable conversation the financial industry did not want to have. Spoiler alert: being rich is NOT about the money.
8 Marathons. 3 Ultras.
Multi Eight Figures.
Ran 8 marathons and 3 ultramarathons… in a single year. Achieved multi eight-figure net wealth. The physical, mental and financial disciplines had become inseparable — each one feeding the other. None could have been possible in isolation.
Amazon #1.
Forbes. V200. River House.
Published two more books — “Chaos Awaits” and the Amazon #1 Best Seller “Uninvestable”. Invited to join the Forbes Business Council. Founded V200. Ran 1 ultra, 3 marathons, and more than 120 half-marathons. Invested in and co-founded the iconic Gold Coast restaurant River House. 2025 was the first year I truly felt like an entrepreneur — but I still dedicated at least 80% of business hours to my financial advisory business, my pride and joy — The Virtuous Collective.
Forbes Council
Member Leader
Invited to become Forbes Business Council Member Leader in the “Become an Author” category. The man who quit law school at age 19 with no capital, no clients, and no clue — now leads others from the gutter to glory.
Despite making more money than I’ll ever need and achieving more in my short life than most people could ever dream of, I refuse to stop. I’m not a workaholic and I’m not a sadist. I’m just a man who has realised his purpose in life: to inspire, to create, and to lead. If any part of my timeline resonates — the wreckage, the rebuild, or the relentless forward motion — then you already understand what I am and why I do it. The question is whether you are ready to write your own version. In life, there is no higher honour than to be of service.I’m only 38. I’m not even close
to the prime of my life.
I’ll never stop. I’ll never quit.